This is a Test. This Is Only a Facebook Test.
I received a coupon in my email from Facebook for $50 in ad credit. I’ve received similar emails in the past and promptly trashed them. Nobody pays attention to the ads on the side of Facebook. Right?
In an experiment, I cashed in my credit to see what would happen in a short period of time with certain parameters. I chose to run the “campaign” from 10/13-10/22 and chose the following demographic given to me in choices.
This ad targets 20,761,660 users:
- who live in the United States
- who like #Reading (process) or #Twilight (series)
- who are not already connected to Brinda Berry, Author
- who are in the category Literature/Reading or the category Entertainment (TV)
The results are that 112 people clicked out of 27,576 people with this ad in their Facebook newsfeed.
Then there’s also a thing called Sponsored Stories. Some of my credit went into this. See how it shows one user how another has liked me? So, the theory is a person would be inclined to “like” a page a friend has liked.
How did the Sponsored Story fare? I received 38 clicks to “like” my page from the ad that ran naming a friend who’d liked me.
So, here is the total outcome of running an ad and a sponsored story. Almost 40,000 people saw the ad and/or sponsored stories. I have 150 who “liked” me. My experiment didn’t cost a dime since I had a coupon code. It did give me some great information. Is it worth $50 of your marketing dollars?
BIO: Brinda lives in the southern US with her family and two spunky cairn terriers. She’s terribly fond of chocolate, coffee, and books that take her away from reality.