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This is a Test. This Is Only a Facebook Test.

I received a coupon in my email from Facebook for $50 in ad credit. I’ve received similar emails in the past and  promptly trashed them. Nobody pays attention to the ads on the side of Facebook. Right?

In an experiment, I cashed in my credit to see what would happen in a short period of time with certain parameters. I chose to run the “campaign” from 10/13-10/22 and chose the following demographic given to me in choices.

Targeting

This ad targets 20,761,660 users:

  • who live in the United States
  • who like #Reading (process) or #Twilight (series)
  • who are not already connected to Brinda Berry, Author
  • who are in the category Literature/Reading or the category Entertainment (TV)
  • Facebook Ad

    Facebook Ad

Facebook Ad Clicks Graph

Facebook Ad Clicks Graph

The results are that 112 people clicked out of 27,576 people with this ad in their Facebook newsfeed.

Facebook Sponsored  Stories

Facebook Sponsored Stories

Then there’s also a thing called Sponsored Stories. Some of my credit went into this. See how it shows one user how another has liked me? So, the theory is a person would be inclined to “like” a page a friend has liked.

Facebook Sponsored Stories Graph

Facebook Sponsored Stories Graph

How did the Sponsored Story fare?  I received 38 clicks to “like” my page from the ad that ran naming a friend who’d liked me.

So, here is the total outcome of running an ad and a sponsored story. Almost 40,000 people saw the ad and/or sponsored stories. I have 150 who “liked” me. My experiment didn’t cost a dime since I had a coupon code. It did give me some great information.  Is it worth $50 of your marketing dollars? 

BIO: Brinda lives in the southern US with her family and two spunky cairn terriers. She’s terribly fond of chocolate, coffee, and books that take her away from reality.

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Whisper of Memory Book Trailer: http://youtu.be/PbZ_cjGsjA8